IPG Mediabrands brings in Acxiom to bolster insight
Interpublic-owned IPG Mediabrands has signed a global deal with Acxiom to further strengthen its data and analytics capabilities, in a…
data strategy
Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
BHS defies us all but the hard work has only just begun
It has been almost a year since BHS, the collapsed high street retailer, made an unexpected comeback in the entirely…
Digital budget going down drain over basic data failings
Fresh evidence has emerged that brands are still as clueless as ever about their digital marketing effectiveness with a new…
Rapp hires MRM Meteorite chief for data science role
Rapp UK has appointed MRM Meteorite head of data planning Andy Rowe to develop and lead the agency’s data science…
Bookies flayed over affiliate ‘clear your debts’ ad blitz
Pressure is growing on the gambling industry to clean up its act after the ad watchdog upheld complaints against Ladbrokes,…
Sky Betting & Gaming axes affiliate marketing scheme
Sky Betting & Gaming is pulling the plug on its affiliate marketing programme just days after claims that some affiliate…
Poor marketing sees finance firms ‘miss out on billions’
UK financial services brands could attract billions of pounds in extra income by making better use of marketing data, technology…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…