Man City global platform to ramp up fan engagement

With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to enable fans both at home and around the world to connect, share and get involved with the club, as part of its ‘Cityzens’ initiative.
The platform, which is free and integrated within mancity.com, is being rolled out globally this week and will allow fans to meet up and watch matches together using a localised ‘Community Map’ feature, share opinions on key City topics and access exclusive Club competitions.
City has a growing international fan base and it is claimed that ‘Cityzens’ will make it easier than ever for supporters to engage with the Club with targeted activations and personalised rewards, including trips to Manchester for international fans and, for those closer to home, “exclusive experiences” such as meeting members of the playing squad.
Using smart data collection and digital technology, experiences available on the platform will be personalised to each fan based on location, demographic, Club interactions and previous history with the club.
Based on registration details, all fans will be greeted with their own personalised video from City manager Pep Guardiola and first team players, and be rewarded at key milestones – be it for renewing their season ticket for the 10th year, attending every match in a season or wearing their City shirt around the world.
Add-ons will also be available for fans who want to get involved on a match day including predicting the score, guessing the line-up and voting for their player of the match through easy to use interactive games.
City Football Group chief executive Ferran Soriano said: “Community has always been at the heart of Manchester City. As we continue grow around the world, this ethos remains at the core of everything we do.
“Our mission is to bring people together and empower better lives through football – technology helps us to do this on a global scale.”
“Smart data will enable us to truly understand and react to the behaviours of our Cityzens. We will connect and engage with even more supporters than ever before in an authentic and meaningful way. This development helps us in the journey to be a global community club in the 21st century.”