Should brand owners be superfans of the superfans?
This week, Walkers became the latest brand to embrace its superfans by bringing back the Worcester Sauce flavour which had…
customer engagement
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…
Matalan customer chief exits as senior exodus continues
Matalan chief customer and omnichannel officer Ali Jones has joined the senior exodus at the cut-price designer chain, which has…
Wimbledon ‘Catch Me Up AI’ tool courts tennis lovers
Tennis lovers might still be reeling from the disappointment of Andy Murray’s early withdrawal from the Men’s Singles at the…
Matalan recruits ex-Co-op chief to build customer unit
Cut-price designer chain Matalan has appointed former Co-op executive Ali Jones as chief customer and omnichannel officer with a brief…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
Customer data failings fuel £7.1m fines for betting giant
The gambling industry has once again found itself in the gutter after two Kindred Group companies – 32Red and Platinum…
Customer centric firms ‘grow faster and are more agile’
Customer centric organisations grow nine times faster and are four times more likely to have highly satisfied employees, and the…
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…