Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
customer engagement
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Teleperformance hit by exposé over WFH ‘staff spying’
Contact centre giant Teleperformance, whose clients include Google, Facebook, Apple, Microsoft, Netflix, VW, Dell, HP and Philips, has been flayed…
Brands go on moral crusade to keep customers on board
Ethics and morality have now taken centre stage in the marketing department, corporately even if not individually, with brands doubling…
Omnicom’s C Space promotes DeVlieger to global CEO
Omnicom-owned global customer agency C Space – which counts Walmart, Ikea, McDonald’s and Tesco as key clients – has handed…
Proximity strikes deal for customer engagement hub
Proximity London is drafting in reinforcements to boost its customer engagement offering by signing a deal with tech firm Thunderhead,…
Three calls in MRM McCann to run customer marketing
Three UK, the mobile brand owned by CK Hutchison Holdings, has handed its CRM account to MRM McCann London with…
DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Three UK hunts CRM agency as it gears up for 5G launch
Three UK, the CK Hutchison Holdings mobile brand, has kicked off a search for a new CRM agency through AAR…