Brands go on moral crusade to keep customers on board
Ethics and morality have now taken centre stage in the marketing department, corporately even if not individually, with brands doubling…
customer engagement
Omnicom’s C Space promotes DeVlieger to global CEO
Omnicom-owned global customer agency C Space – which counts Walmart, Ikea, McDonald’s and Tesco as key clients – has handed…
Proximity strikes deal for customer engagement hub
Proximity London is drafting in reinforcements to boost its customer engagement offering by signing a deal with tech firm Thunderhead,…
Three calls in MRM McCann to run customer marketing
Three UK, the mobile brand owned by CK Hutchison Holdings, has handed its CRM account to MRM McCann London with…
DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Three UK hunts CRM agency as it gears up for 5G launch
Three UK, the CK Hutchison Holdings mobile brand, has kicked off a search for a new CRM agency through AAR…
Amazon feels love but overall brand loyalty takes a hit
Amazon may be not have had the best media coverage of late, but in UK consumers’ eyes it can do…
‘Schoolboy error’ condemns Virgin Media data yet again
Virgin Media’s haphazard data governance has been exposed once more after a schoolboy error led to one woman being hounded…
Virgin Media sparks uproar over handling of UKTV row
Virgin Media, the embattled TV, broadband and mobile provider whose data governance appears to make even TalkTalk look safe as…