DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
customer engagement
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Three UK hunts CRM agency as it gears up for 5G launch
Three UK, the CK Hutchison Holdings mobile brand, has kicked off a search for a new CRM agency through AAR…
Amazon feels love but overall brand loyalty takes a hit
Amazon may be not have had the best media coverage of late, but in UK consumers’ eyes it can do…
‘Schoolboy error’ condemns Virgin Media data yet again
Virgin Media’s haphazard data governance has been exposed once more after a schoolboy error led to one woman being hounded…
Virgin Media sparks uproar over handling of UKTV row
Virgin Media, the embattled TV, broadband and mobile provider whose data governance appears to make even TalkTalk look safe as…
Consumers shun longer contracts despite cost savings
Post-GDPR research reveals that consumers are demanding greater flexibility and control over what they are signing up to, with nearly…
Canal & River Trust releases first campaign by MSQ
Canal & River Trust has launched the first work but recently appointed MSQ Partners which seeks to promote local waterways…
OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
Call centre sector ‘perfect storm’ to hit one million jobs
Up to a million UK contact centre jobs could be wiped out due to a “perfect storm” of market conditions…