OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
customer engagement
Call centre sector ‘perfect storm’ to hit one million jobs
Up to a million UK contact centre jobs could be wiped out due to a “perfect storm” of market conditions…
How Blueberry Wave helps clients navigate data storm
The UK data industry has come a long way since firms relied on a combination of the Electoral Register, product…
MSQ Partners lands global brief for personal care giant
Church & Dwight, the company behind personal care brands Arm & Hammer, Pearl Drops, Femfresh and Anusol, has appointed MSQ…
MSQ Partners agencies land waterways charity account
Canal & River Trust, the charity responsible for protecting and bringing to life more than 2,000 miles of waterways in…
Former DunnHumby chief Hay joins data insight start-up
Former DunnHumby global chief executive Simon Hay has been recruited to spearhead new data insight company Outra, launched by Giles…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
Chelsea FC signs first head of global fan engagement
Chelsea Football Club has appointed its first head of global fan engagement as the West London club seeks to build…
Guardian hands insider first chief customer officer role
Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and…
Aston Martin secures CRM deal to rev up engagement
On the surface, you would not think that Aston Martin and easyHotel Group would make perfect bedfellows, but the classic…