Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
customer engagement
Chelsea FC signs first head of global fan engagement
Chelsea Football Club has appointed its first head of global fan engagement as the West London club seeks to build…
Guardian hands insider first chief customer officer role
Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and…
Aston Martin secures CRM deal to rev up engagement
On the surface, you would not think that Aston Martin and easyHotel Group would make perfect bedfellows, but the classic…
Leeds BS hires former O2 chief for customer drive
Leeds Building Society has appointed former O2 chief Yvonne Banks as its first head of customer experience in a move…
Customisation efforts hit by consumer indifference
With brands investing millions of pounds in customisation, you may think that consumers would be gagging to get personalised messages;…
easyHotels books in new engagement platform, One
easyHotel group, the company which runs a chain of no-frills accommodation in city locations across Europe, the Middle East and…