Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and partnerships Anna Bateson, who joined the group last year from Google.
The role combines her current responsibilities – in which she handles partnerships with technology companies such as Google and Facebook – with many of those previously handed by former chief revenue officer Julia Porter, including CRM, membership, subscription and contributions programmes.
Porter, a former chair of the DMA, now holds a number of non-exec roles, including chair of the advisory board at Fastmap.
Bateson, who will be responsible for The Guardian brand and all other marketing for the newspaper, joined the company in December last year. Prior to that she worked at Google for seven years and led global consumer marketing for three years for YouTube. She has also had spells at ITV and Bloomberg.
The company claimed the creation of the chief customer officer role “marks a significant step in The Guardian’s reader-first strategy”.
Guardian Media Group chief executive David Pemsel said: “Anna is the perfect fit for our first chief customer officer. We have made readers and customers absolutely central to the success of The Guardian’s strategy and Anna’s skills and experience have so far brought cohesion and vision to our portfolio of digital partnerships and revenue drivers.”
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