Royal Navy dives into AI recruitment with Wavemaker
The Royal Navy is piloting a real-time animated conversational digital avatar named “Atlas”, powered by a large language model “brain”…
media
IPA agencies name the best media owner to work with
Blis has been named as the best media owner to work with, according to IPA agencies and digital specialists, who…
Bountiful Cow jumps aboard Stagecoach media business
Stagecoach, one of the UK’s largest bus and coach operators, has appointed Bountiful Cow as its new strategic media planning…
Industry pays tribute to IPA research chief Denise Turner
Hundreds of tributes have been paid to IPA media research director Denise Turner, who passed away suddenly on Friday at…
Carat gets the chop as WWF expands brief for Medialab
WWF has strengthened its relationship with Medialab, which has worked for the global environmental charity since 2021, by appointing the…
Loveholidays checks in with Medialab to power growth
UK-based online travel agent Loveholidays has concluded its advertising and marketing review by hiring Medialab as the brand’s strategic media…
‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Medialab to take on £3.4bn IG Group big media briefs
IG Group, the UK-based financial services firm offering online trading and investment products with a market capitalisation of £3.4bn, has…