Candy Crush owner hands global brief to Havas Media
King, the interactive entertainment and mobile games company behind the Candy Crush franchise, has appointed Havas Media Network UK as…
media
Médecins sans Frontières appoints Medialab after review
Medical humanitarian charity Médecins sans Frontières UK has appointed Medialab as its new strategic partner following a competitive review handled…
IBM taps into Omnicom data and tech for global brief
IBM has finally confirmed the appointment of Omnicom Media to handle its estimated $190m global media account, 18 months after…
Mediaplus UK scoops Denplan and Simplyhealth brief
Simplyhealth Group, the UK-based healthcare provider specialising in everyday health cash plans, dental plans, and virtual GP services, has appointed…
Bray Leino brings home the bacon with Mr Porky win
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, is aiming steal share from the wider savoury…
Vax appoints UK media agency following 7-way pitch
Vax is planning a major revamp of its marketing strategy after appointing the7stars to handle its media account following a…
Pub giant Stonegate picks agency for World Cup blitz
Stonegate Group, one of the UK’s largest pub operators which owns Slug & Lettuce, Popworld, Be At One and Craft…
Dentsu woos back Robinson as first chief growth officer
Dentsu UK&I has recruited its first chief growth and marketing officer to identify new market opportunities for both the agency and its clients,…
Shelter homes in on media shop Beyond after review
Housing and homelessness charity Shelter has reappointed independent agency Beyond to handle its media account – which it has held…
Radio ‘helps brands break through performance plateau’
The case for including radio advertising in the media mix has been strengthened by a new study which claims that…