Bray Leino brings home the bacon with Mr Porky win
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, is aiming steal share from the wider savoury…
media
Vax appoints UK media agency following 7-way pitch
Vax is planning a major revamp of its marketing strategy after appointing the7stars to handle its media account following a…
Pub giant Stonegate picks agency for World Cup blitz
Stonegate Group, one of the UK’s largest pub operators which owns Slug & Lettuce, Popworld, Be At One and Craft…
Dentsu woos back Robinson as first chief growth officer
Dentsu UK&I has recruited its first chief growth and marketing officer to identify new market opportunities for both the agency and its clients,…
Shelter homes in on media shop Beyond after review
Housing and homelessness charity Shelter has reappointed independent agency Beyond to handle its media account – which it has held…
Radio ‘helps brands break through performance plateau’
The case for including radio advertising in the media mix has been strengthened by a new study which claims that…
Staff woes hit agencies as AI tightens grip on industry
The full force of the storm that the agency market is facing has been laid bare as AI reshapes the…
Weight Watchers hires media shop to bulk up business
Weight Watchers International is plotting a major shake-up of its media strategy as it looks to build its digital services…
Dentsu appoints duo to bolster leadership media team
Dentsu UK&I has overhauled its senior team with the appointment of James Bailey as media CEO, and Shenda Loughnane in the expanded role of market lead for…
Exposed: Why launching an agency is a risky business
The perils of setting up a marketing company have been laid bare in a new analysis which reveals that over…