Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…
media
Guardian member scheme takes off, with help from Lida
The Guardian’s membership scheme, developed in 2015 by M&C Saatchi’s direct marketing agency Lida, has reached 200,000 members, with 186,000…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…
Lloyd James to return to industry after two years out
Lloyd James, one of the direct marketing sector’s most colourful characters, is returning to the industry to take up a…
Digital marketers fuel the demise of the lunch hour
Everyone knows that the days of the long agency lunches are well and truly over, apart from a few die-hards,…
Mindshare chief Snatchfold to head up Rapp Media
Rapp has appointed Mindshare director of invention Darran Snatchfold to head up its media division, effectively succeeding Ian Maynard who…
Oliver Group aims to lift the lid on programmatic ads
Oliver Group, the in-house specialist, is aiming to break media agencies’ grip on the programmatic market by launching a division…
Everest hires All Response in media account revamp
Everest marketing chief Martin Troughton has appointed All Response Media – the agency he hired when at bitter rival Anglian…
MEC launches global content agency Wavemaker
Media agency MEC is launching a global specialist content agency that brings together content strategy, social, partnerships and experiences, SEO…
Group M ramps up targeting with Live Panel launch
WPP-owned media network Group M is launching a new consumer and media insight tool, designed to help its agencies to…