Mindshare chief Snatchfold to head up Rapp Media

snatchfoldRapp has appointed Mindshare director of invention Darran Snatchfold to head up its media division, effectively succeeding Ian Maynard who left the agency last March after 14 years at the business.
Snatchfold will sit on the UK leadership team and report directly into Rapp UK chief executive Chris Freeland. As senior vice-president of media has has been tasked with building the agency’s media capability with a digital first and strategy-led approach.
At Mindshare, Snatchfold was responsible for collaborating with the data, technology and creative communities, he has also worked at Microsoft, Publicis and TMW, where he was head of planning; at the time Freeland was managing director.
Freeland said: “Darran’s integrated experience means he is ideally placed to lead our media strategy. His understanding of the importance of data, which is the core of our business, alongside his energy and dynamism was paramount to his appointment.”
Snatchfold added: “Together with its vision and capabilities, Rapp is an agency with its foot firmly placed in the future. I’m looking forward to being part of an agency and leadership team that is able to offer brands innovative, integrated solutions that will stand out in our digital world.”

Related stories
Scognamiglio to lead Rapp as Orlov falls on sword
Rapp hits back at ‘outrageous’ claims about Orlov
Jason Andrews exits Rapp as top exodus continues
Rapp rocked as fired exec slams ‘destructive’ Orlov
Rapp appoints new global chief

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field