Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
Mindshare
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
Firms urged to help minorities but warned ‘be genuine’
Covid lockdowns and travel restrictions might be a distant memory but, combined with the cost of living crisis, their effects…
WPP pools insight units for data-driven marketing boost
WPP has hatched a plan to invest more than $200m (£146m) to build a new data operation housed within media…
Mindshare chief axed for exposing bum in Zoom call
The Zoom call “prank” which resulted in the instant dismissal of Mindshare chief executive Nick Emery has finally been exposed…
Mindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the…
Mindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process…
Mindshare grabs £6m YBS Group media brief from UM
Yorkshire Building Society Group, the organisation which also owns Chelsea Building Society and Norwich & Peterborough Building Society, has handed…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…