Firms urged to help minorities but warned ‘be genuine’
Covid lockdowns and travel restrictions might be a distant memory but, combined with the cost of living crisis, their effects…
Mindshare
WPP pools insight units for data-driven marketing boost
WPP has hatched a plan to invest more than $200m (£146m) to build a new data operation housed within media…
Mindshare chief axed for exposing bum in Zoom call
The Zoom call “prank” which resulted in the instant dismissal of Mindshare chief executive Nick Emery has finally been exposed…
Mindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the…
Mindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process…
Mindshare grabs £6m YBS Group media brief from UM
Yorkshire Building Society Group, the organisation which also owns Chelsea Building Society and Norwich & Peterborough Building Society, has handed…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
Mindshare chief Snatchfold to head up Rapp Media
Rapp has appointed Mindshare director of invention Darran Snatchfold to head up its media division, effectively succeeding Ian Maynard who…