Once Upon A Time secures deal for agency MJ Media
Once Upon A Time – the agency set up by the founders of Chemistry Communications – has acquired youth, entertainment…
media
Hastings Direct launches TV and digital blitz with Rapp
Hastings Direct is launching a major marketing campaign – featuring two new TV ads – in an effort to reinforce…
Sky rolls out VIP loyalty scheme to 13 million customers
Sky has officially launched its loyalty scheme – following months of trials – and will offer long-serving customers free broadband…
MC&C plots global expansion with £6.6m investment
Media agency Mike Colling & Company has secured a £6.6m investment from private equity house Key Capital Partners for a…
MC&C makes senior hirings to boost digital capabilities
Media agency Mike Colling & Company is beefing up its senior team with three key appointments in response to increasing…
Guardian hands insider first chief customer officer role
Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Daily Mail spreads fury as free Marmite offer dries up
The Daily Mail has been censored by the ad watchdog over a bungled promotion with Iceland Foods which promised readers…
Mail Newspapers signs Nectar deal for loyalty overhaul
Mail Newspapers, the firm behind the Daily Mail and Mail on Sunday, is revamping its loyalty scheme by joining the…
MC&C hunts international chief as expansion continues
Media agency Mike Colling & Company is planning a major push into international markets and is seeking a new boss…