Sky rolls out VIP loyalty scheme to 13 million customers

sky 1Sky has officially launched its loyalty scheme – following months of trials – and will offer long-serving customers free broadband upgrades, Sky Q, and early access to TV shows.
Plans for the new rewards initiative – dubbed Sky VIP – were first revealed in June, when the company started contacted existing customers with the offer of  a free “Welcome Gift”.
There are four tiers of memberships based on how long a customer has been with Sky – Silver (0-3 years), Gold (3-8 years), Platinum (8-15 years) and Black (15+ years).
Each tier gives even more new benefits, including free tickets to sporting events,  movie preview screenings and the chance to visit filming locations of Game of Thrones,  as well as access to the rewards in the previous levels.
Customers who have been with Sky for longer  than 15 years will be able to access a new preview channel Sky Atlantic VIP and get a free set-up for Sky Q – which allows users to record up to four things at once and offers viewing in up to five rooms. Sky has nearly 13 million customers.
Sky UK & Ireland chief executive Stephen Van Rooyen said: “The launch of Sky VIP is about putting our existing customers first and showing we value their loyalty. This isn’t about tactical deals or collecting points – it’s about offering genuine experiences and benefits we know our customers value and which only Sky can offer.
“That’s why we are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money can’t buy experiences.
“And for our most loyal customers, who we know want the latest kit and best possible service, we’ll be offering access to our best technology as well as priority customer service.
“But it doesn’t stop there – this is only the beginning as Sky VIP will keep expanding, with more benefits and rewards to be added in the coming months.”

Related stories
Sky trials new VIP loyalty scheme to boost retention
Virgin eyes 20m with group customer loyalty scheme
Sky joins forces with Virgin for data-driven TV ad blitz

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field