Sky Media in Google deal to link CTV with wider activity
Sky Media is expanding its programmatic strategy by enabling advertisers to access premium video-on-demand inventory via Google Display & Video…
Sky
Sky revs up deal with Regit for data-driven TV boost
Sky Media has extended its partnership with digital garage Regit – formerly Motorway.co.uk – which has seen the firm combine…
Merlin jumps aboard Sky for major data-led movie deal
Merlin Entertainments, the global company behind Alton Towers Resort, Legoland Winsor Resort and Madame Tussauds London, has struck a major…
Over 80 separate localised OOH ads push Sky Sports+
Sky is rolling out one of its most ambitious marketing campaigns to date to promote the launch of Sky Sports+,…
Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…
Sky bigs up five winners of the £2m Zero Footprint Fund
Sky has revealed the winners of the third Sky Zero Footprint Fund, which dishes out £2m worth of advertising and…
295 complaints fail to stem Wuka ‘blood clot’ TV ad
The debut TV ad campaign by reusable period wear brand Wuka – funded by the Sky Zero Footprint Fund –…
Despicable You: ASA forces Sky Minions ad off-screen
BT has won the latest victory in the long-running battle of the broadband providers after a single complaint filed at…
‘Taboo-busting’ Wuka TV ad hit by flood of complaints
The debut TV ad campaign by reusable period wear brand Wuka – which has been funded by the Sky Zero…