Royal Mail unveils Sky Zero ‘send it greener’ campaign
Royal Mail is aiming to show just how environmentally friendly it is with the launch of a new campaign, encouraging…
Sky
Royal Mail nets Sky Zero TV spend to flag green aims
Royal Mail has emerged as one of the five winners of the Sky Zero Footprint Fund, a £2m initiative which…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
Internet giants cough up £20m in compensation payouts
BT, Sky, TalkTalk, Virgin Media and Zen Internet had to cough up more than £20m to customers in the first…
Sky ups AdSmart fund as SMEs binge on data-driven TV
Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…
Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
Sky turns on new cross-device TV audience data tool
Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…
ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…
Sky launches 10,000th TV push on AdSmart platform
Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…