Tom Hardy Sky Mobile TV ad shot down by watchdog
Tom Hardy might have played the indestructible Spitfire pilot in the blockbuster Dunkirk but his appearance in Sky Mobile’s “free…
Sky
Sky Betting & Gaming axes affiliate marketing scheme
Sky Betting & Gaming is pulling the plug on its affiliate marketing programme just days after claims that some affiliate…
Sky rolls out VIP loyalty scheme to 13 million customers
Sky has officially launched its loyalty scheme – following months of trials – and will offer long-serving customers free broadband…
Merkle hires ex-Sky chief McCarthy for top data role
Dentsu-owned data-driven marketing agency Merkle has recruited former Sky and Signal chief Nick McCarthy to head up its data operations…
Sky trials new VIP loyalty scheme to boost retention
Sky is running trials of a new loyalty scheme for both TV and broadband customers, dubbed “Sky VIP”, soft launching…
Sky joins forces with Virgin for data-driven TV ad blitz
Sky and Virgin Media are burying the hatchet to launch a major data-driven TV advertising partnership designed to challenge the…
Sky data chief McCarthy joins Signal as EMEA boss
Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology…
Sky set to slash marketing spend
BSkyB is poised to cut its marketing budget by a third, according to reports, adding hundreds of millions of pounds…
Sky axes paid-for music service
BSkyB is understood to be closing down its Sky Songs subscription music service, which took on the likes of Spotify…