Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology specialist Signal as managing director for the EMEA region.
McCarthy started his career in data marketing at Acxiom in 2001, ultimately becoming customer data integration services team leader before joining Experian Integrated Marketing (previously ClarityBlue) as director of decision management in 2005.
The data division subsequently became part of BSkyB to form BSkyIQ, and McCarthy became information and decision sciences director, leading a team of nearly 100 staff across five separate sites.
He was then appointed client development director before taking on the role of head of data partnerships last September.
At Signal, McCarthy will lead the company’s expansion in Europe, the Middle East and Asia. The Signal Open Data Platform is designed to help marketers collect data from any offline or online source, synchronise the data across all touchpoints, and distribute it to any marketing or analytics endpoint – all in real time. The platform is claimed to make data and marketing technologies work better together for increased engagement, loyalty and conversions.
Founded in 2009 in Chicago, Signal’s technology runs on 45,000 digital properties in 158 countries.
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