Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
Experian
Experian turns ‘Grimm’ fairy stories into happy endings
Experian is opening the new year with a new marketing strategy which takes a leaf out of the Brothers Grimm…
Agencies seek third-party data deals to scale activity
As client marketers obsesses over how to build large first-party data-sets it seems agencies are taking matters into the own…
Experian closes down Dutch operation after €2.7m fine
Experian might have beaten off claims its marketing practices breach UK data protection laws but when it comes to the…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Brits getting trim in the gym as fitness spending soars
The “new year, new me” mindset is well and truly alive and kicking with UK consumers, with health-conscious Brits swapping…
Happy Clickmas: Retail brands ready for online bonanza
UK consumers are set to do more of their Christmas shopping online this year than ever before, and, despite the…
Experian deal sparks top data appointment for Reward
Reward, the customer engagement and commerce media specialist which recently sold a stake to Experian, is ratcheting up its capabilities…
ICO left with egg on its face as Experian sees off appeal
The Information Commissioner’s Office has suffered yet another ignominious defeat in its attempt to force Experian to overhaul its offline…