Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide handy, bite-sized financial guidance to younger consumers, while boosting its strategy to drive financial inclusion.
Fronted by comedian Mike Wozniak and led by the credit reference and data giant’s media agency, PHD, Credit 101 is a short-form series that aims to empower young people to manage their own money.
Wozniak talks the audience through each area in this ‘beginners guide to…’, covering everything from credit to loans and mortgages. Produced by Goat Films, this series is available now on Channel 4’s YouTube, Instagram, TikTok, and Facebook.
With research from the Abrdn Financial Fairness Tracker showing 39% of UK households are in ‘serious financial difficulties’ or ‘struggling’ financially, the launch of Credit 101 aims to equip people with the knowledge they need to help them take control of their money.
Channel 4 content solutions leader Rupinder Downie said: “Credit 101 is just one example of how branded entertainment on our platform can be a perfect way for clients to cut through to a digitally savvy audience and equip them with verified financial information.
“As the youngest-skewing broadcaster it taps into topics that interest our audience with Channel 4’s recent Gen Z research Trends, Truth and Trust study suggesting that 62% of 13- to 27-year-olds are more concerned about the ability to afford housing than older generations.”
Experian Consumer Services chief marketing officer Sally Miller added: “Working with Channel 4 on Credit 101 is an exciting step in our journey to drive financial inclusion by making financial education accessible to all.
“With this series, we’re bringing essential money knowledge to life in a way that’s fun, relatable, and easy to understand. Our goal is to empower social natives with the confidence to take control of their finances – especially at a time when so many are facing uncertainty.”
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