Untrained and unsupervised: The real source of AI slop
UK companies are inadvertently fuelling the rise of so-called “AI slop” by failing to adequately train their staff to use…
content marketing
‘Unbelievable Jeff’: Stelling fronts Formation ‘Club’ blitz
Independent studio Formation Games is getting in shape for the English Premier League season with a new campaign for its…
Winners and losers: The rise of AI divides freelancers
The rise of artificial intelligence has put the cat among the pigeons for freelance creatives, with more than four in…
Dove selects agency for new influencer marketing blitz
Unilever’s Dove Division is overhauling its micro-influencer marketing, content creation and ecommerce strategy with the appointment of a new agency…
Ineos Automotive steers integrated brief into Dept
Ineos Automotive, which just this week launched a new campaign for its Grenadier Station Wagon through Wonderhood Studios, has appointed…
Lottery operator launches in-house agency, Studio 59
National Lottery operator Allwyn is launching an in-house creative and content studio designed to strengthen how the brand creates, produces…
Havas’ Prose on Pixels trio promoted in growth spurt
Havas’ AI-powered global content network, Prose on Pixels, has made a series of senior appointments following accelerating global growth and…
Müller hires digital agency to serve up social strategy
Müller Yogurt & Desserts is aiming to revitalise its social media presence in the UK by appointing a new agency…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…