Ineos Automotive steers integrated brief into Dept
Ineos Automotive, which just this week launched a new campaign for its Grenadier Station Wagon through Wonderhood Studios, has appointed…
content marketing
Lottery operator launches in-house agency, Studio 59
National Lottery operator Allwyn is launching an in-house creative and content studio designed to strengthen how the brand creates, produces…
Havas’ Prose on Pixels trio promoted in growth spurt
Havas’ AI-powered global content network, Prose on Pixels, has made a series of senior appointments following accelerating global growth and…
Müller hires digital agency to serve up social strategy
Müller Yogurt & Desserts is aiming to revitalise its social media presence in the UK by appointing a new agency…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
Jamie Leibowitz nets global role at Havas POP network
Havas’ AI-powered content-at-scale network, Prose on Pixels has drafted in Tag’s global chief operating officer Jamie Leibowitz to drive the…
Even tech chiefs admit their content systems are crap
It seems marketers are not the only ones who are struggling with their tech stacks, with a new study revealing…
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Philips overhauls content strategy with Google AI tool
Philips Personal Health is shaking up its content marketing strategy by tapping into Google Cloud’s Vertex AI platform, to develop…