IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
content marketing
Barclays signs TV and social deal with Sky Media and C5
Nick Knowles might be best known for his cheeky chappie banter with sparkies, briccies and chippies, but he is now…
Miroma merges three shops for global content business
Miroma Group, the business behind Fold7, has united three of its high performing agencies to create one multi-service business for…
MSQ opens global division offering ‘sustainable content’
Data and tech driven agency group MSQ is launching a global division to beef up its content marketing offering, with…
Ex-MRM and TMW chief Chris Pearce joins digital shop
Greenpark, a global, performance-driven content and brand publishing agency with virtually no media profile, is aiming to drive further growth…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
Chris Ward returns to River Group to drive expansion
Former agency chief Chris Ward has returned to The River Group, six years after stepping down to concentrate on his…
Faster faster: Marketers trapped on AI content treadmill
The rise of artificial intelligence has left many content marketers feeling like they are trapped on a fast-moving treadmill that…
VCCP promotes Girl & Bear chief to drive expansion
VCCP-owned global content creation studio Girl & Bear has promoted managing director Claire Young to chief executive as part of…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…