Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
content marketing
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
VCCP boosts ‘creator team’ in social media expansion
VCCP London has expanded its dedicated creator team and onsite facilities as its steps up its drive to tap into…
Finance brands under siege as hackers ramp up attacks
UK financial services brands are under constant threat of cyber attacks, with a three-fold increase in online data breaches being reported to…
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…
Havas opens AI-driven content network, Prose on Pixels
Havas has followed its French rival Publicis by launching an AI-powered content network, Prose on Pixels, which it claims will…
Idris Elba joins with Miroma to open marketing agency
Idris Elba might have starred in ads for Sky TV, Toyota, Stella Artois, Tanqueray, Arsenal FC and Squarespace but now…
Publicis eyes content boom with AI-driven PX platform
Publicis Groupe is launching a new data-driven content platform, which it insists is a next-generation tool dedicated to accelerating omnichannel…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…