Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
content marketing
Wavemaker recruits OMD chief as Rightmove moves in
Wavemaker UK is bolstering its content and brand experience offering with the appointment of a new managing director to lead…
mSix&Partners jumps aboard Thameslink media brief
Govia Thameslink Railway, the UK’s largest train franchise, has appointed mSix&Partners as its new media agency of record, following a…
Brands ‘wasting over $100bn a year on unseen content’
Marketers might be on a mission to get ever more content, investing millions of pounds each year and pushing their…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
VCCP boosts ‘creator team’ in social media expansion
VCCP London has expanded its dedicated creator team and onsite facilities as its steps up its drive to tap into…
Finance brands under siege as hackers ramp up attacks
UK financial services brands are under constant threat of cyber attacks, with a three-fold increase in online data breaches being reported to…
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…