Havas opens AI-driven content network, Prose on Pixels
Havas has followed its French rival Publicis by launching an AI-powered content network, Prose on Pixels, which it claims will…
content marketing
Idris Elba joins with Miroma to open marketing agency
Idris Elba might have starred in ads for Sky TV, Toyota, Stella Artois, Tanqueray, Arsenal FC and Squarespace but now…
Publicis eyes content boom with AI-driven PX platform
Publicis Groupe is launching a new data-driven content platform, which it insists is a next-generation tool dedicated to accelerating omnichannel…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
Co-op brings in MullenLowe to overhaul digital strategy
The Co-operative is overhauling its customer marketing strategy to drive growth across the entire group and has appointed MullenLowe Group…
Film content business joins Once Upon A Time group
Marketing group Once Upon A Time has got its corporate chequebook out once more with the acquisition of film content…
Half of all customers ditch websites after first page
It has long been argued you have just seven seconds to make an impression but it would seem that, in…
Creative production studio Brave Spark joins MSQ fold
Marketing group MSQ has made its third acquisition of the past 12 months by swooping for award-winning creative production studio…
Post Office content brief moves along to Red Brick Road
The Post Office has appointed Red Brick Road as content agency following a competitive pitch involving agencies on the Crown…
Boohoo brings in AI platform to build customer data
Boohoo Group, the online company behind PrettyLittleThing, Debenhams, Nasty Gal, Karen Millen and, of course, the main Boohoo site, is…