Digital experience platforms: the CMS to rule them all
As the digitisation of the world continues apace there’s an increasing number of digital channels for marketers to manage, from…
content marketing
Facebook secures positive coverage with Telegraph deal
Facebook is trying to win over the chattering classes by paying for sponsored content in The Telegraph that paints the…
MSQ appoints Matt Williams as group head of content
MSQ Partners, the agency group behind Stack, The Gate and TwentySix, has beefed up its content marketing offer by appointing…
New acquisition launches Once Upon A Time in America
Integrated agency Once Upon A Time has expanded into the US with the acquisition of branding and digital agency IdeaWork…
Full house for Edit as agency lands Rank gaming brands
The Rank Group has appointed Edit to handle SEO and content marketing for its Mecca Bingo and Grosvenor Casino brands…
Once Upon A Time acquires retail display specialist
Once Upon A Time has secured its sixth acquisition with the purchase of Impact Displays, a Birmingham-based point-of-sale display company…
Adobe signs $4.75bn deal for B2B specialist Marketo
Adobe is ratcheting up its quest for a major slice of data-driven marketing budgets with the acquisition of Marketo for…
Charity digital push to build stories of life in the RAF
The RAF Benevolent Fund has launched a new digital storytelling campaign to celebrate the organisation’s family and inspire new support…
Data and content firms top Sorrell’s new shopping list
Sir Martin Sorrell’s new venture S4 Capital has reaffirmed its intention to concentrate its acquisitions on content, data analytics, media…
Epiphany makes it to the top of the class for City Lit
London-based adult education provider City Lit is aiming to boost its SEO and drive an increase in online sales of…