Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
content marketing
Philips overhauls content strategy with Google AI tool
Philips Personal Health is shaking up its content marketing strategy by tapping into Google Cloud’s Vertex AI platform, to develop…
ITG hands first chief creative officer job to insider Wilby
Inspired Thinking Group (ITG), the tech-based content specialist, has appointed its first ever chief creative officer as part of plans…
RNIB #BeforeYouAsk activity mounts LadBible takeover
The Royal National Institute of Blind People (RNIB) has joined forces with Wavemaker UK on the first-ever accessible campaign with…
Most content management systems ‘have hit their limit’
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
High time to reinvent your content marketing strategy
“You don’t need to reinvent the wheel.” It’s a phrase we’ve all heard before – an invitation to rely on…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Barclays signs TV and social deal with Sky Media and C5
Nick Knowles might be best known for his cheeky chappie banter with sparkies, briccies and chippies, but he is now…
Miroma merges three shops for global content business
Miroma Group, the business behind Fold7, has united three of its high performing agencies to create one multi-service business for…
MSQ opens global division offering ‘sustainable content’
Data and tech driven agency group MSQ is launching a global division to beef up its content marketing offering, with…