Jamie Leibowitz nets global role at Havas POP network

Havas’ AI-powered content-at-scale network, Prose on Pixels has drafted in Tag’s global chief operating officer Jamie Leibowitz to drive the worldwide alignment of the network, and ensure the business is not simply “a load of grey boxes and buttons”.

The agency group maintains the move reflects POP’s continued momentum and underscores its drive to deliver a seamlessly integrated global service. It has studios in 14 locations.

Taking up the role of executive vice president of global operations, Leibowitz will be based in London, and oversee operational strategy, efficiency, and scalability across the company – aligning production, logistics, and client services with POP’s strategic goals and the creative ambitions of clients.

As part of POP’s business strategy, Leibowitz will also be an integral player of the network expansion, bringing its audience-first, personalised content approach content model to life in new markets.

This includes recent studio launches in Singapore and Milan, plus further plans for more growth markets across Latin America.

Prose on Pixels has been consolidating production capabilities around the world and within Havas’ global networks, in response to the new production-at-scale reality.

This strategic move reinforces the network’s commitment to investing in talent and infrastructure, aligned with Havas’ Converged AI, the group’s AI-enabled strategy that is designed to deliver cross-functional, fully integrated communications solutions for clients.

Leibowitz actually started his career at the Ministry of Sound, then had spells at TBWA/Media Arts Lab and The Marketing Store before going freelance.

During this time, he worked for Leagas Delaney and Google, before joining Oliver as global programme director, ultimately taking on the role of global head of transformation and implementation.

He has been global COO at Tag for the past 12 months.

Leibowitz is said to have a strong background in scaling global delivery models, building high-performing teams, and using technology and automation to drive efficiency and unlock creative excellence – all grounded in a data-led, people-first approach to operational transformation.

Havas maintains his expertise will be critical as POP aims to evolve into one of the most agile and future-focused production businesses in the industry.

Prose on Pixels global network president and UK chief executive Paul Ward said: “Jamie brings a rare combination of strategic clarity, operational rigour, and a strong point of view on our fast-changing industry. He is arriving at a vitally important time for our business, as we’re rolling out the next, crucial stage of our Adobe-led technology deployment.

“Our AI capabilities and tech stack are world class, but without teams of talented makers getting the best out of them, we’ve just got a load of grey boxes and buttons. It’s Jamie’s new job to build on the magic we’ve created so far. I’m thrilled to welcome him to the team.”

Leibowitz added: “With creative, media and production converging more than ever before, there’s a huge opportunity to design operational models that unlock real ROI for clients, without sacrificing creative ambition.

“POP’s audience-first, AI-driven approach is exactly what brands need in a world of fragmented channels, faster production cycles, and ever-evolving platforms. My focus will be on building global consistency, scaling delivery systems, and ensuring we operate with the agility and intelligence needed to keep ahead of the curve.”