Ex-MRM and TMW chief Chris Pearce joins digital shop

Greenpark, a global, performance-driven content and brand publishing agency with virtually no media profile, is aiming to drive further growth with the appointment of former MRM and TMW chief Chris Pearce as its new managing director EMEA.

The agency was launched in 2014 by entreprenuer Sven Lung and now has 8-hub offices located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris.

It also has an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

Pearce started his career as an account executive at JWT in 1988 and then co-founded Holder Henry Pearce & Bailey in 1993 and en Blowfish in 1998 before joining TMW in 2007 as business director. Over the following 12 years, Pearce moved up the ranks to chief executive; a role he held for nearly 4 years.

He then spent just over 2 years as CEO of MRM before joining design transformation consultancy Clearleft as agency leader and mamaging director.

In his new role, Pearce will lead on growth and innovation, with a particular focus on omnichannel search, powered by AI combined with in-housed “content, SEO, tech and AI squads”.

Sven Lung said: “Chris joins at an exciting time for Greenpark as we continue to pioneer the future of omnichannel search and digital PR, powering our clients earned and owned media strategies. Following a period of interim management by Guy Hayward, we are thrilled to appoint Chris on a permanent basis to drive growth and innovation across the EMEA region.”

Pearce added: “I am particularly thrilled to be joining Greenpark at this stage in their growth journey. As a fast growing, independent and entrepreneurial global force, it feels like I’ve found my spiritual home.”