Marketers face ‘trilemma’ as traditional search croaks it
Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death…
search marketing
Trad search is so over, give us pics, youngsters insist
Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search…
How to get chosen by AI platforms that control search
ChatGPT is now the fifth biggest website in the world. That single fact tells you more about the future of…
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…
Verde Digital tailors online boost for Manchester label
Manchester-based fashion label The Couture Club, one of the UK’s most distinctive brands, known for fusing luxury and accessibility with…
Wild hires Hookflash to take the sweat out of SEO push
Sustainable personal care brand Wild, best known for its refillable stick and roll-on deodorants, is aiming to boost its online…
AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
Car dealership Thurlow Nunn drives into digital agency
Family-owned UK car dealership Thurlow Nunn, which has operated across East Anglia, Bedfordshire, and Buckinghamshire since the 1870s, is cranking…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…