‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
search marketing
CMA opens fresh probe into Google’s search domination
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in…
Google balks at ‘staggering’ US call for Chrome sell-off
The US Department of Justice is demanding that Google sells its web browser Chrome, shares data and search results with…
Ex-MRM and TMW chief Chris Pearce joins digital shop
Greenpark, a global, performance-driven content and brand publishing agency with virtually no media profile, is aiming to drive further growth…
Why ‘Google leaks’ should turbo-charge SEO strategies
When ‘Google leaks’ occurred back in May, it might have prompted SEO experts to hit the panic button. The deluge…
Google AI move makes trusted media even more crucial
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…
The future of search and what it means for your brand
The future of search is changing rapidly: Gartner predicts that by 2028, some brands will see their organic site traffic…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…