Jaded London appoints Verde to get down with the kids

Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the company’s ambitious plans to reach £100m in revenue.

Fashion SEO specialist agency Verde Digital has been tasked with strengthening Jaded’s organic search performance as part of a wider strategy to broaden its reach among Gen Z shoppers.

Founded in 2013 by siblings Jade and Grant Goulden, Jaded London has grown into a major force in youth fashion, with its signature unisex streetwear worn by celebrities such as Kylie Jenner, Beyoncé and Hailey Bieber and followed by more than 1.3 million people on Instagram.

As the brand expands into new product areas and accelerates its international growth, it is seeking to increase visibility across non-branded search to reach audiences beyond those already searching for it by name.

An SEO audit identified opportunities to improve technical performance and reduce duplication between pages, helping the brand compete more effectively across high-intent discovery terms.

Verde Digital has been appointed to deliver on-page and technical SEO, alongside targeted content support, to grow non-branded visibility and build a stronger foundation for long-term organic revenue. The initial 12-month agreement is already showing an impact, with organic search revenue up 131% so far during Q4.

Jaded London head of ecommerce Jamie Evans said: “Search plays a major part in how we scale. We needed a partner that understands fashion and can help us win more non-branded traffic, not just rely on people already searching for us by name. Verde’s specialism and clarity of approach made them the obvious choice, and we’re already seeing encouraging results.”

For Verde Digital, whose clients include Paul Smith, Adanola, and The Couture Club, the appointment reinforces its position as a specialist agency for high-growth fashion brands.

Founder Joe Hale said: “Jaded London is one of the most influential youth streetwear brands in the UK. There is a huge demand for the kind of fashion they make, and our job is to help them capture far more of that demand through search. We’re proud to support their next phase of growth.”