Manchester-based fashion label The Couture Club, one of the UK’s most distinctive brands, known for fusing luxury and accessibility with a sense of community, creativity and culture, is aiming to ramp up its challenge to the top labels with a new digital strategy.
The company, which was founded in 2015 by Scott Shashua and Ross Warswick, has appointed fashion SEO specialists Verde Digital to strengthen its digital presence, as it looks to accelerate growth across existing and new product ranges.
With a team of over 50, The Couture Club has become a major force in Manchester’s thriving fashion scene and is now looking to scale its reach among wider audiences.
The appointment will see Verde Digital deliver on-page and technical SEO support, with a focus on building visibility for The Couture Club’s core collection pages as well as new clothing line launches.
The main aim is to increase organic traffic and revenue from non-branded search terms and support the brand’s wider paid and social strategies.
Verde Digital has built a strong reputation within the fashion and lifestyle sectors, for its work for Paul Smith, Adanola, Cou Cou Intimates and Puresport.
Scott Shashua said: “Partnering with Verde Digital feels like a natural step for us as we enter our next stage of growth. We’ve built an amazing brand and community over the past decade, and now we want to make sure our products are discovered by new audiences who may not already know us by name.
“Verde’s fashion SEO expertise and proven results stood out immediately, and we’re confident they will help us build the visibility we need to support our ambitious plans.”
Verde Digital founder Joe Hale added: “We are so excited to work with The Couture Club, a brand that has achieved remarkable success over the past decade and is now entering an exciting new chapter.
“The brand’s recent evolution has really cemented its place in the space between luxury and growth, and we’re proud to be part of that journey.
“We’re confident we can deliver the visibility and results needed to match their ambitions. I’m also excited to work with another Manchester-based brand, where Verde Digital’s roots are now firmly placed.”
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