Superdry & Co picks Verde to style new online strategy
Global fashion brand Superdry & Co is overhauling its digital marketing strategy following its recent rebrand with the aim of…
fashion
Primark ‘riffs off’ high fashion with ‘Shockingly Chic’ ads
Primark has unveiled its Spring collection with a new campaign that is designed to celebrate the retailer’s offering of elevated…
Gillian Anderson spreads the love in M&S fashion blitz
Marks & Spencer is aiming to big up the sisterhood and accentuate the positive this spring with a new campaign…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…
X-rated email cock-up forces xSuit boss onto his knees
The boss of xSuit – which offers premium men’s suits that are claimed to be resistant against wrinkles, stains, and…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Verde Digital tailors online boost for Manchester label
Manchester-based fashion label The Couture Club, one of the UK’s most distinctive brands, known for fusing luxury and accessibility with…
Asda ‘That’s George’: Whip crack away, whip crack away
Fashion designer George Davies might have surprised a few when he jumped into bed with Asda back in 1989; after…
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…