Asda ‘That’s George’: Whip crack away, whip crack away
Fashion designer George Davies might have surprised a few when he jumped into bed with Asda back in 1989; after…
fashion
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
Primark ‘In Denim We Can’: Not exactly jeans for greens
And so to Primark – or Primani (sorry Giorgio, not great timing) – which has chosen this week to launch…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…
Brits crave body positively but thin is king for UK media
Social media and many mainstream magazines are awash with advertisments and articles pushing weight loss drugs, extreme workouts and protein…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Diesel battered by ASA for ‘offensive’ Katie Price ad
A Diesel clothing ad, featuring model Katie Price wearing a bikini and holding a handbag in front of her chest…
‘Serial returners’ create £7bn hole for online retailers
Online retailers are being hit by a major surge in people returning orders, with the TikTok “shopping haul” phenomenon being…