Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
fashion
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…
X-rated email cock-up forces xSuit boss onto his knees
The boss of xSuit – which offers premium men’s suits that are claimed to be resistant against wrinkles, stains, and…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Verde Digital tailors online boost for Manchester label
Manchester-based fashion label The Couture Club, one of the UK’s most distinctive brands, known for fusing luxury and accessibility with…
Asda ‘That’s George’: Whip crack away, whip crack away
Fashion designer George Davies might have surprised a few when he jumped into bed with Asda back in 1989; after…
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
Primark ‘In Denim We Can’: Not exactly jeans for greens
And so to Primark – or Primani (sorry Giorgio, not great timing) – which has chosen this week to launch…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…