Brits crave body positively but thin is king for UK media
Social media and many mainstream magazines are awash with advertisments and articles pushing weight loss drugs, extreme workouts and protein…
fashion
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Diesel battered by ASA for ‘offensive’ Katie Price ad
A Diesel clothing ad, featuring model Katie Price wearing a bikini and holding a handbag in front of her chest…
‘Serial returners’ create £7bn hole for online retailers
Online retailers are being hit by a major surge in people returning orders, with the TikTok “shopping haul” phenomenon being…
Beyoncé stars in Launderette in Levi’s classic ad return
Levi’s is going back in time to bring a modern twist to a series of classic TV and print ads,…
Fashion icon Madden unrobes FW24 with Imagination
Fashion brand Steven Madden has launched its FW24 collection to the fashionistas and invited guests at a one-of-a-kind event in…
Asos extends Microsoft deal to bring in new GenAI tools
Fashion giant Asos is extending its relationship with Microsoft as it ramps up use of generative AI tools, in a…
Top chiefs exit after Very Group tech and data shake-up
The Very Group has undergone a major overhaul of its tech and data team with the departure of chief data…
Very Group CMO promoted to chief customer officer
Online shopping giant The Very Group has promoted chief marketing officer Jessica Myers to the expanded role of chief customer…