Burberry appoints first head of digital and analytics
Burberry, the luxury British fashion brand whose fans range from the Chelsea set to chavs, is aiming to drive its…
fashion
New Look recruits digital agency for performance brief
Less than a week after implementing a new tech platform to better connect customer experiences across channels, fashion chain New…
Boohoo for DaBaby as rapper is axed by fashion group
Boohoo Group’s menswear brand BoohooMan has axed controversial rapper DaBaby from its marketing activity following his homophobic rant at the…
Fashion site stuffed for using ‘unhealthily thin’ model
Fashion retailer Motel Rocks has been forced to pull two paid-for Facebook posts after featuring a woman who made Kate…
Asos: 20% off everything is not really ‘off everything’
Online fashion giant Asos may have been one of the Covid-19 retail winners but it appears to be bottom of…
Asos hunts data and insight chief to spearhead growth
Online fashion giant Asos has come good on its pledge to boosts its senior team by kicking off the hunt…
Boohoo pulls down ‘fashion’ masks after PPE outrage
Online retailer Boohoo appears to have scrapped a range of Covid-19 face masks it was marketing as fashion accessories following…
Asos trials AR app to let shoppers try on clothes online
Online fashion brand Asos is aiming to tackle one of the biggest issues for ecommerce sites and shoppers alike by…
Asos hires chief to unite CX, analytics and marketing
Online fashion giant Asos is aiming to beef up its marketing with the appointment of its first chief growth officer,…
Boohoo torn off a strip for ‘send nudes’ email campaign
Fashion retailer Boohoo has paid the price for trying to boost email marketing open rates after incurring the wrath of…