Asos hires chief to unite CX, analytics and marketing
Online fashion giant Asos is aiming to beef up its marketing with the appointment of its first chief growth officer,…
fashion
Boohoo torn off a strip for ‘send nudes’ email campaign
Fashion retailer Boohoo has paid the price for trying to boost email marketing open rates after incurring the wrath of…
Mark Hill hands PPC extension to Jaywing after AI trials
Hair styling and hair care brand Mark Hill has signed up Jaywing’s Intelligence team to help drive revenue from pay-per-click…
Scotch & Soda raises glass to personalisation strategy
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental…
LK Bennett fashions new online strategy to fuel growth
Fashion brand LK Bennett is aiming to bring some sparkle to its online marketing activity with the appointment of agency…
Top fashion brand hails data strategy for online lift
Designer label Diane von Furstenberg – sported by the likes of Julia Roberts, Jessica Biel and Naomi Watts – has…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…
Media Octopus nets fashion brand ecommerce drive
The Media Octopus’ new business machine continues to steamroller its rivals with the Manchester digital agency scooping the marketing account…
Pandora probes web search influence on footfall
Upmarket jewellery retailer Pandora – which specialises in those charm bracelets so many seem to crave – has partnered with…