Hair styling and hair care brand Mark Hill has signed up Jaywing’s Intelligence team to help drive revenue from pay-per-click following a 12-week trial of an AI-powered platform.
The Decision software works by applying advanced mathematical modelling, pattern recognition and data analysis techniques to deliver high-performance algorithms that work towards business goals.
It is claimed the model allows Jaywing’s Intelligence team to predict at any one time where best to bid in order to optimise the preferred performance metric, whether it be sales, profit or cost.
Beating set KPIs in the trial period, the results have seen Mark Hill generate an additional 168% in revenue from PPC (year-on-year), reduce its cost of sale by 55% and boost website conversions by 63%.
The partnership means Jaywing also manages paid social media to improve audience targeting and boost brand awareness. It is claimed that this has enabled Mark Hill to increase its Facebook relevance score, successfully reaching new audiences and drive web traffic.
Mark Hill marketing manager Gemma Dickens said: “Jaywing offers us great marketing support that is delivering results and increasing brand awareness month on month. Having seen the case studies for Decision, we were excited to see what it could do for Mark Hill and are really impressed with the ROI it’s driven to date due to the flexibility of the platform.”
Jaywing Intelligence managing director Dave Wood added: “We are delighted to have demonstrated to Mark Hill how our AI PPC management tool delivers better results, that our model builds on those results and can improve every day. We’re looking forward to seeing what new results Decision continues to produce, and how that continues to have a positive impact on the brand’s revenue.”
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