Former Epiphany creative director Gaz Battersby has returned to the business after parent company Jaywing acquired his digital agency start-up, HeadOfffice, less than a year after it was launched.
Having taken the HeadOfffice proposition from a one man start-up to an established team with retained clients and a growing social audience platform, Gattersby said “the time felt right to take it to the next level with the opportunities being part of a bigger business brings”.
He added: “My time at Epiphany was one of the most rewarding periods of my career and I’m quite sure it will be again now, with its renewed vigour and focus on its creative direction. The fact that we’ve all worked together and know each other well means that we’re going to be able to deliver great work for clients from day one.”
Epiphany managing director Tom Salmon said: “It’s really great to have Gaz back in the fold, both in terms of the top drawer creative skills he and his team will bring to Epiphany and the emerging opportunities in social audience creation and engagement.
As creative partner, Gattersby will oversee all of Epiphany’s creative output and the development of new creative propositions, as well as the further development of HeadOfffice.
Salmon added: “The addition of the HeadOfffice team to our studio means we have bolstered our creative strength to meet growing demand from a broad range of clients, as well as adding valuable and unique social publishing and amplification experience. All of this makes HeadOfffice a great fit with Epiphany.”
Commenting on the deal, Jaywing chief executive Rob Shaw said: “I’ve known Gaz for many years and I’m really impressed with what he has created in HeadOfffice.
“We know that the worlds of brand and performance marketing are coming together, with Google and Facebook leading many of those changes that favour brands that connect with their customers. Putting HeadOfffice’s creative excellence and social content alongside what we already excel in across Epiphany means that we’re perfectly positioned to let our clients take advantage of this change.”
Epiphany recruits top duo to boost data and planning
Epiphany to power online blitz for green energy firm
Anglian brings in Epiphany to counter rise of Everest
Jaywing ties with academia for ‘brain wave’ study
Jaywing picks O’Brien to lead 60-strong data team