Anglian Home Improvements is aiming to get one back over its main rival Everest by boosting its online presence and ramping up organic search marketing.
The company has appointed Epiphany, Jaywing’s search specialists, drive traffic and enquiries from organic search as well as improving site performance and conversions.
Arch-rival Everest recently appointed two agencies to handle its digital business, having poached Anglian’s marketing director, Martin Troughton, last year.
Tug now handles Everest’s digital media account, and is implementing a data-driven strategy to manage the brand’s digital lead generation programme. Meanwhile All Response Media, which also used to work for Anglian, handles the firm’s UK media planning and buying account.
Anglian Home Improvements’ head of digital marketing Matt Carey said: “It was important for us that we chose an agency we could have a long-term relationship with and Epiphany fitted the bill for us in that respect. The breadth of digital knowledge that the team has and their experience in the home improvements sector means that Epiphany can effectively align our online activity with the offline.
“It also opens up the future opportunities we have to utilise more digital channels and maximise our online spend.”
Epiphany’s managing director Tom Salmon added: “Anglian Home Improvements has an enviable reputation and history. This is a sector that we know well and we see huge potential in organic search for home improvement brands that share Anglian Home Improvements’ focus on providing customers with great experiences.”
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