Jaywing-owned search specialist Epiphany has expanded its senior team hiring two former media agency chiefs to focus on the company’s use of audience data and planning.
Based in Leeds, the pair will work closely with the newly formed Jaywing Intelligence, a new product suite that uses artificial intelligence and virtual reality technology across a wide range of marketing applications.
Kerry Fyans (right) is joining as director of strategic growth and partnerships. After a decade working in the UK, latterly as associate director at Carat, she spent five years in Australia, operating in leading roles in the Dentsu Aegis Network, before joining Epiphany.
Fyans will lead on developing and implementing new areas of digital expertise. This will include supporting the development of Epiphany’s media and data proposition, working closely with Jaywing’s data science and technology teams.
Meanwhile Gareth Rees (left) joins the business as director of planning. With senior strategy and planning management experience at the BBC and MediaCom, he joins from Amplifi Manchester where he held the role of digital planning director.
Rees will be responsible for creating multi-channel strategies, embracing the agency’s client, audience and market approach and harnessing channel expertise.
Epiphany managing director Tom Salmon said: “Gareth and Kerry will be instrumental to our future development and I’m delighted to welcome them to the team.
“This investment in strengthening the talent in our senior team highlights our market-leading position, it will create new opportunities for our business and employees and further build on our already solid reputation as a great place to work. These appointments are a great start to an exciting year ahead.”
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