Jaywing has taken its company chequebook out and bought search marketing specialist Epiphany for £12m, in a deal which could rise to £18m if buy-out targets are met.
Epiphany was founded in 2005 by Shane Quigley and Robin Skidmore and is led by Rob Shaw, all of whom will remain employed by the business going forward.
One of the largest players in UK search marketing, the company has offices in London and Leeds is one of just 30 UK agencies to achieve Certified Google Analytics partner status.
Epiphany’s clients include a broad range of blue chip companies such as Virgin Holidays, Tesco, Axa Insurance and Pets at Home.
Shaw will continue to head up Epiphany with Skidmore focusing on growing its social PR proposition, which operates under the Shackleton brand. Quigley will take on a broader product development role for Jaywing, in addition to retaining responsibility for the fledgling Epiphany Australia business.
The acquisition is designed to strengthen Jaywing’s performance in search marketing and further its use of big data in powering multi-channel marketing. The deal will also boost its operations in the North, while giving the company a foothold in London.
Jaywing chief executive Martin Boddy (pictured) said: “This ambitious acquisition is another big step forward in our reinvention. By focusing on digital opportunities to marry data science with brand, acquisition and customer marketing, we will achieve superior results for our clients and better experiences for their customers.
“Epiphany is a vital piece in our jigsaw as it will provide our unrivalled team of over 50 data scientists with access to the digital data which will fuel our innovation.”
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