Jaywing lands US insurance PPC

Online insurance provider Protectyourbubble.com – which specialises in cover for smartphones as well as travel, pet and home insurance products – has appointed Jaywing to handle its pay-per-click account in the US.
Jaywing was asked to pitch for the business having worked successfully with the company in the UK for over three years. The objective of the US campaign is to increase sales and improve efficiency across a wide variety of insurance products, including gadgets, rental car, travel, home gadget and ID theft.
The campaign will start with identifying some quick wins before conducting a full review and then developing a new strategy.
Protect Your Bubble global head of direct distribution Stephen Ebbett said: “Following three very successful years working with Jaywing in the UK, we felt their expertise was the perfect fit to amplify our business across the US market. We were highly impressed with their rigorous approach, strategic thinking, and ability to deliver across our target audience. We look forward to an extended partnership together.”
The win is the third new account Jaywing has picked up since rebranding from 20:20 in March. In April the company was appointed by independent charity Crimestoppers to design and develop a new, fully responsive and socially integrated digital presence, while rent-to-own company BrightHouse hired Jaywing to build a single customer view to manage its credit risk operation.

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