Call centre operatives who work in dread of being told “get lost, I’m eating my dinner” can rest easy following the launch of a new service enabling them to contact consumers at a time when they are more receptive to telemarketing.
Dubbed Time2Call, the scheme – launched by TPL – categorises consumer’s phone numbers into the most appropriate time of day to contact them.
TPL has amassed over 160 million connectivity results with UK consumers and has statistically mapped them to each household. Companies can securely upload their telemarketing data and then TPL batches the consumers into time segments including morning, afternoon, evening or weekends when there is a high propensity to connect with a consumer.
In addition, it also flags records where consumers do not want calls, even though they may not have registered on the Telephone Preference Service (TPS).
Time2Call is claimed to be the first service in the UK that provides the opportunity to batch telemarketing data by time of day, which the firm believes will enhance targeting and improve campaign performance.
TPL sales director Steve Reid said: “We have been testing the service for the past four months and the results have proven to improve connection rates with consumers. The problem for companies at the moment is that if a dialler, or call centre agent can’t get a response at a household, it wastes time, resources and money.
“We believe this is a responsible measure but will also improve the performance of telemarketing data.”
Time2Call is available either as a managed service run by TPL, or as a supported product, which can be licensed under an operator agreement.
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