New Jaywing unit to tap into AI and machine learning

Jaywing has launched a new service designed to tap into the rise of artificial intelligence and machine learning which the agency claims will help clients glean value from the nascent techniques.
The move follows the launch of Jaywing’s AI product – Archetype – which the agency insists enables financial companies to quickly build predictive risk models for lending services.
The new unit offers clients the chance to review operational processes that could be improved by harnessing the power of AI and machine learning, such as the analysis of vast data sources. The practice will operate across multiple vertical markets.
The team will be spearheaded by Martin Benson, who has worked at Jaywing for nearly six years and has a PhD in mathematics. Prior to that he was a business analyst at Capital One and a risk analyst at Santander
Jaywing managing director Ben O’Brien says the unit will offer the lending sector, in particular, major opportunities, as many organisations do not have their own established data science teams, while few have credentials in AI, machine learning and data science.
O’Brien said: “Our team specialises in AI, big data, data science, machine learning and data analytics. From advising on the best approach to developing their AI capability, to running processes on their behalf and integrating them within an organisation, to supporting an AI build, Jaywing is on hand to support lenders every step of the way with implementing AI in credit risk, and fraud.”
Jaywing chief executive Rob Shaw (pictured) added: “Over the next three to five years, AI technologies and predictive data analytics will be one of the most significant competitive differentiators in business. We are excited to pioneer AI technology and provide bespoke support to lenders looking to implement AI across their credit risk and fraud departments. We have the right team, the right technology and the best business model to create extraordinary value for our clients.”