Brits bemoan repetitive, poorly targeted and generic ads
Three-quarters (75%) of UK consumers regularly receive marketing that is irrelevant to them and are increasingly frustrated with repetitive, poorly…
artificial intelligence
‘Double busy’ UK marketers stuck in ‘survival mode’
Three quarters of UK marketers claim the industry is stuck in “survival mode”, with nearly two thirds admitting they spend…
DMA urges Govt to work with industry to drive AI boom
The DMA is urging Andy Burnham’s new-look Government to work closely with UK industry to develop a strong framework for…
ISBA: 99% of brands are using GenAI, few see benefits
Client marketing body ISBA has published the results of its 2026 Gen AI Survey, revealing that while UK advertisers are…
‘Toxic cocktail’ piles pressure on the UK’s data leaders
Britain’s data and tech bosses are cracking under the pressure of a massive data overload, with nearly nine out of…
Marketers powerless to act on underperforming activity
The rise of AI might be proving a boon for some areas of marketing but it is having a major…
Bellwether reaction: ‘The rise of the wise investment’
This week’s IPA Bellwether Report has revealed that UK companies are continuing to bolster their marketing spend, revising their budgets…
£69bn to play for as industry faces AI skills ultimatum
The UK advertising and marketing industry is being urged to take responsibility for building future-ready creative and digital skills –…
Is your brand really selectable in a world driven by AI?
Most of us spend far too long scrolling Netflix before choosing something to watch. The platform has thousands of titles,…
Marketers still don’t know whether creative is working
Despite widespread confidence in creative performance, most marketing chiefs still lack the measurement rigour to know whether their creative is…