Brands urged to get agencies to inject AI from outset
Creatives might want to look away now; marketers are being urged to challenge their agencies to inject data and artificial…
artificial intelligence
2020 and beyond: Charting the rise of ‘brainwave’ tech
As we enter the new decade it is only natural to start thinking about what the future might bring. I…
Moneycorp appoints Leeds start-up for AI data strategy
International foreign exchange giant Moneycorp – which manages £35.5bn worth of transactions a year for consumers and businesses –is rolling…
Authorities split on how to regulate surging AI market
Regulators in both the EU and the UK are finally planning to act on growing concerns around the use of…
Digital what? Most boards still stuck in the dark ages
UK bosses are becoming increasingly out of touch with the digital skills required to respond to market demands, despite growing…
Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Snoop app plots assault on £4bn loyalty penalty issue
Fintech start-up Snoop, which aims to help consumers tackle loyalty penalties by helping them to access and switch to the…
N Brown sizes up AI for next phase of turnaround plan
N Brown is ramping up its digital transformation – which has already triggered a major turnaround in its fortunes –…
Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…