IPA launches initiative to help agencies unpick GenAI
The IPA has unveiled a new free platform designed to help agencies navigate the fast-moving and increasingly complex world of…
artificial intelligence
PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…
Lloyds expands AI training scheme to entire workforce
Lloyds Banking Group has committed to roll out AI training to its entire workforce as part of a £4bn digital…
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Marketers urged to act as ‘quiet quitting’ rocks loyalty
Quiet quitting might have been reaping havoc in the workplace since the phrase was first coined over 15 years ago…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…