Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
artificial intelligence
‘AI is too often implemented, not adopted,’ study warns
Advertising and marketing bosses might talk a good game about the implementation of AI tools but those at the coalface…
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…
Dr Martens laces up for data-driven marketing blitz
Dr Martens, the brand behind the original “bovver boot”, is aiming to give its rivals a good kicking by implementing…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
IPA: Copyright shake-up must not kill creative industries
Agency group the IPA has waded into the row over the Government’s plans to overhaul copyright laws to boost the…
Marketing businesses ‘blind to the risks of shadow AI’
Marketing and advertising businesses are being warned about the rise of so-called “shadow AI” on the back of a new…
80% of online ad budgets being ‘wasted on bot traffic’
Online advertisers are being warned that bots are slowly taking over the Internet, and now account for 80% of all…
ICO seeks answers from DeepSeek as privacy fears grow
The UK Information Commissioner’s Office has finally joined the list of regulators investigating the controversial Chinese AI developer DeepSeek, amid…
Charity AI Task Force to bring third sector up to speed
An AI ‘charity task force’ has been launched to champion the responsible, inclusive and collaborative use of the technology across…