AI search ‘leaving 90% of British firms out in the cold’
Nearly nine out of ten UK businesses are effectively invisible in AI search results, raising concerns that many brands are…
artificial intelligence
Why the clock is ticking to get your AI strategy in place
When 2026 began the industry took a collective breath. An AI onslaught overwhelmed. Vendors, platforms and tools flooded the zone….
WPP taps apprentice scheme to launch AI studio Hex
WPP has launched a creative technology studio designed to help brands develop and deploy AI-driven solutions through a combination of…
Do or die: ‘AI revolution calls for new style of leadership’
The organisations that will define the next decade of marketing are not those that will deploy the most AI, but…
Deloitte UK hires first chief AI officer to drive strategy
Deloitte UK has appointed its first chief AI officer, who will be responsible for driving the firm’s AI strategy across…
AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
Brave Bison brings in WPP Open executive to drive AI
Media, marketing and technology company Brave Bison has raided WPP to beef up its AI-driven offering, across both its agency…
Adapt or die: AI adoption to double within 18 months
Marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028,…
US group acquires Tangent to drive European expansion
Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to…