Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
artificial intelligence
‘Connected packaging’ is scaling fast, are you in shape?
Every conversation about agentic AI agents and ecommerce assumes the AI agent’s journey starts online, but it actually begins on…
DMA: ‘UK must enforce GDPR before drawing up AI Bill’
Industry body the DMA calling for the Government to rethink its plans for a new AI Bill and a single…
Shadow AI ‘out of control’ in marketing departments
Fears that the stampede to embrace AI is putting businesses in danger have been heightened by a new analysis which…
Axa brings in Publicis Sapient to scale global AI strategy
Axa has expanded its relationship with Publicis Groupe by entering a strategic partnership with Publicis Sapient to accelerate the next…
L&G hires former retail chief to lead tech, data and AI
Legal & General, the finance giant which manages over £1.2trn in assets globally, is bringing together technology, data, AI and…
Reward picks ex-Mars exec to head data and analytics
Reward, the customer engagement and commerce media company, has appointed its first chief data and analytics officer as it accelerates…
NatWest brings in chief to boost £1.2bn tech overhaul
NatWest Group has appointed a new chief data and analytics officer to drive its extensive digital transformation, backed by a…
Dentsu first group to sign voluntary code on EU AI Act
Dentsu has become the first global marketing and advertising holding company to sign the EU’s Code of Practice on Transparency…
KFC picks Burberry boss to fashion new tech strategy
KFC UK & Ireland is ramping up its tech and AI strategy by appointing its first permanent chief digital and…