Estée Lauder brushes up data and AI with Microsoft
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
artificial intelligence
Golden quarter spend to hit £14bn as industry shines
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to…
AI piling on the pressure for ‘double busy’ marketers
AI might be the talk of the town but rather than easing the plight of marketers, nearly three-fifths (59%) say…
‘Trust issues’ holding back AI potential in retail media
Retail media professionals are missing out on AI’s potential to drive advertising performance, with fewer than one in six (16%)…
NewGen ramps up tech and data with Social AI Studio
Social-first creator agency NewGen, whose clients include Premier Foods, Porsche, KFC, PepsiCo and Hasbro, is launching a dedicated AI division…
‘Get Stuff Done with ChatGPT Voice’: Good to talk?
And so to OpenAI, and, you might well ask, why not? After all, every other bugger has seemingly been using…
AI ‘to fuel in-house surge but agencies can still thrive’
The meteoric rise of artificial intelligence may have already reshaped the entire marketing industry, but the real battles have only…
Security flaw forces websites offline around the world
A global race against time is underway as tech teams rush to patch two critical security flaws in PHP, the…
Asos picks Tommy Hilfiger exec for new AI studio role
Asos might still be reeling from the recent hack attack but the online fashion group is trying to “keep calm…
Bill Portlock unveils new consultancy LondonDataGuy
Former Metrix Data Science founder and CEO Bill Portlock is offering marketers the benefit of his four decades of experience…