Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
artificial intelligence
UK seeks global influence with first National AI Strategy
The UK has launched its first National Artificial Intelligence Strategy with the aim of “strengthening the country’s position as a…
US giant behind QuickBooks buys Mailchimp for $12bn
Mailchimp, the digital marketing company which specialises in hosting email campaigns, has been sold off to US financial software giant…
Marketers forced to guess best performing channels
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…
Under the cosh marketers crave return of creativity
Marketers’ obsession with new technology might grate with their agencies but ultimately it will allow them to get their jobs…
AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…
Very Group hunts data science chief to boost business
The Very Group is continuing to ramp up its use of business data by kicking off the search for its…
Google marches on with AI and online shopping boom
Google might be facing more investigations than seen on the True Crime Network, but parent Alphabet is marching on regardless,…
Modern Milkman tops up on AI intelligence for growth
Online fresh produce “scale-up” The Modern Milkman is implementing a new analytics platform to ensure that the right products are…
Top 5 jobs of the future led by AI and sustainability
The Open University is aiming to tackle the nationwide skills gap in business, tech and computing to highlight the most…