John Lewis eyes AI shopping and TikTok in tech boost
John Lewis is making a major investment in AI-powered shopping, with the aim of being one of the first UK…
artificial intelligence
Gartner warns CMOs against using agency AI platforms
Marketers are being urged to look before they leap into adopting agencies’ proprietary AI platforms, amid claims that half of…
British bosses now ask AI whether they should use AI
AI is so entrenched in the UK businesses which have adopted it that nearly two-thirds (62%) of bosses claim they…
Top brands face boycott over aggressive email practices
Email marketing continues to go from strength to strength but many companies are their own worst enemies, with aggressive marketing…
Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
WPP sharpens cost-cutting axe to reinvest in AI tools
WPP has finally confirmed plans to pool its creative agency brands – including VML, Ogilvy, and AKQA – to form…
Marketers complain of ‘chaos, burn-out and fatigue’
The marketing industry is under unprecedented strain, with fragmentation across teams, processes and technology now directly impacting business performance, buyer…
Tech firms told to ensure AI images are sound – or else
Technology firms have received a shot over the bows over the rapid rise of AI-generated images depicting real people without…
Cutting edge tech? Bah. Most marketers follow not lead
It has long been claimed that most people choose a career in marketing because it offers a unique blend of…
Young fear AI the most, but should we believe the hype?
Youngsters’ love of technology appears to be seriously challenged the moment they enter the workforce, with four in five believing…