IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
artificial intelligence
How marketers can learn from A-Level algorithm row
Each month brings us new ways in which artificial intelligence has run spectacularly awry. The latest – and now most…
Ocado hunts tech staff as it turns away new customers
Online grocery giant Ocado is creating hundreds of new tech jobs – including roles covering data science, artificial intelligence and…
Consumers call for AI crackdown as ICO begins probe
Consumers are becoming increasingly alarmed about the rise of artificial intelligence, and are demanding tougher regulation and more accountability of…
Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…
New blitz to combat £2bn data science skills shortage
The UK Government has joined forces with the Office for Students, universities and business to create a £24m fund for…
Ad watchdog plans AI unit to hunt down the rogues
The Advertising Standards Authority is ramping up its use of data science and artificial intelligence by building an in-house team…
AI agency start-up boosts senior team with Dentsu man
AI marketing start-up Third Foundation – launched in October by three former directors of Leeds-based agency Home – has appointed…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…