AI ‘accelerating chaos’ rather than freeing up creativity
Artificial intelligence might be fundamentally changing how marketing work is executed, but it has not yet fulfilled its promise of…
artificial intelligence
Winners and losers: The rise of AI divides freelancers
The rise of artificial intelligence has put the cat among the pigeons for freelance creatives, with more than four in…
MSQ DX embeds AI with first director of collaboration
MSQ DX, the agency formed from the merger of three MSQ agencies late last year, has appointed its first director…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Now Omnicom plots new agentic AI solution with Adobe
Omnicom is expanding its long‑standing global partnership with Adobe to co‑develop a business‑wide, industry‑specialised agentic AI operating model solution, powered…
How to get chosen by AI platforms that control search
ChatGPT is now the fifth biggest website in the world. That single fact tells you more about the future of…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Next hunts head of data science for AI search shake-up
Next, the UK’s largest online fashion retailer, is embarking on a major strategic shift towards AI-driven commerce after kicking off…
Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…