Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…
artificial intelligence
CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
How marketers can work with AI, according to ChatGPT
Fears that ChatGPT and generative AI will replace a number of roles in the industry have led to many not harnessing…
Very Group ups AI investment for online shopping boost
Online shopping giant The Very Group is aiming to beef up its interactive and personalised digital shopping experiences to millions…
AI job fears mount after third of firms slash workforce
As ChatGPT approaches its first birthday, the true effect of the rise of artificial intelligence on the workforce has been…
M&C Fluency jumps into bed with AWS for AI boost
M&C Saatchi Group’s data and technology solutions division, Fluency, has signed a deal with Amazon Web Services to scale the…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
Amazon unveils major plan to train 2 million in AI skills
Amazon is aiming to bolster its position in the artificial intelligence market with plans to train over two million people…
Govt opens £17m AI student fund but firms must pay too
The Government is dishing out up to £17m in funding to create more scholarships for AI and data science conversion…