UK shoppers embrace AI tools but only trust them so far
More than half of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover…
artificial intelligence
UK bosses say data trust is a must for the cut and thrust
Three-quarters of business leaders are holding back decisions because they don’t know what data to trust, with even more (85%)…
AI search ‘leaving 90% of British firms out in the cold’
Nearly nine out of ten UK businesses are effectively invisible in AI search results, raising concerns that many brands are…
Why the clock is ticking to get your AI strategy in place
When 2026 began the industry took a collective breath. An AI onslaught overwhelmed. Vendors, platforms and tools flooded the zone….
WPP taps apprentice scheme to launch AI studio Hex
WPP has launched a creative technology studio designed to help brands develop and deploy AI-driven solutions through a combination of…
Do or die: ‘AI revolution calls for new style of leadership’
The organisations that will define the next decade of marketing are not those that will deploy the most AI, but…
Deloitte UK hires first chief AI officer to drive strategy
Deloitte UK has appointed its first chief AI officer, who will be responsible for driving the firm’s AI strategy across…
AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
Brave Bison brings in WPP Open executive to drive AI
Media, marketing and technology company Brave Bison has raided WPP to beef up its AI-driven offering, across both its agency…