Ex-Organic chiefs launch digital transformation start-up
Two former executives at digital agency Organic have joined forces to launch a new marketing consultancy to fix the “operational…
artificial intelligence
Crisis? What crisis? Travel marketers remain upbeat
Almost 80% of UK travel and tourism marketers expect revenue growth and more than two-thirds expect their advertising budget to…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
Brands blame rise of dark data for ‘engagement divide’
UK brands are banking on AI tools to bridge a widening gap between the experiences consumers expect and what they…
Marketers feel the heat as AI exposes skills shortage
The marketing profession is increasingly coming under pressure over a widening competence gap, with a new analysis exposing how many…
Kingfisher expands Google Cloud deal for AI shopping
“Agentic AI” might still be in its infancy but DIY giant Kingfisher is aiming to steel a march on its…
ASA steps into ‘nudification’ row with first AI tool ad ban
The ad watchdog has joined the war against AI-powered “nudification” after issuing the first ban on an ad for one…
AI workflows keep marketers too busy for the day job
Marketers today are being judged less by how many campaigns they ship and more by how well they can connect…
‘Second coming of data’ calls for urgent skills upgrade
As AI tools become embedded across everyday business functions, UK firms are being warned that data literacy can no longer…
John Lewis eyes AI shopping and TikTok in tech boost
John Lewis is making a major investment in AI-powered shopping, with the aim of being one of the first UK…