Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
artificial intelligence
Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…
Copywriters out in the cold as the machines march on
The writing is on the wall – quite literally – for the humble copywriter after America’s largest bank claimed that…
Forget robots, we prefer a human, say bank customers
The financial services industry may be investing billions in technology to force customers to interact online but most consumers still…
Data geeks miss out on sporting glory…but only just
After a weekend of nail-biting sports finals, in which England won the Cricket World Cup and Novak Jokavic beat Roger…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
Why diversity is the secret ingredient in effective AI
Artificial intelligence and machine learning are often touted as the way to automate a wide range of tasks, from predicting…
Virgin Money embraces AI to tackle credit card churn
Virgin Money has turned to Jaywing’s artificial intelligence product, Archetype, to gain a deeper understanding of its credit card customers…
In-demand AI skills trigger scramble to bridge the gap
The rise of artificial intelligence and machine learning has triggered yet another looming skills crisis, with marketers identifying these techniques…
Three steps to boosting customer experiences with AI
Today’s consumers want value both from what they buy, and from the purchasing process, regardless of whether they’re purchasing a…