NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
artificial intelligence
Havas beats targets and eyes data and tech acquisitions
Havas appears to have found its own “secret sauce” to defy the advertising gloom which has beset most of its…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…
£3.3bn in skills funding goes begging over Levy muddle
UK businesses, including those in the advertising and marketing industry, are missing out on billions of pounds in workforce development…
Three priorities for CMOs in the new AI-driven world
There is little doubt 2026 marks a defining moment for CMOs. AI is no longer a peripheral tool – it is…
Drive for AI and data to push tech spend over $6trillion
It seems businesses large and small have dismissed fears of an impending “AI and data crash”, with technology spending set…
ICO wades into Grok AI row with data protection probe
The net is closing in on Elon Musk’s X and xAI companies with the Information Commissioner’s Office the latest regulator…
Industry suffers lack of joined up AI and digital skills
Tension between rapid technological change and stagnant organisational skills is threatening the UK’s marketing competitiveness, with the vast majority of…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…