Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
artificial intelligence
WPP sharpens cost-cutting axe to reinvest in AI tools
WPP has finally confirmed plans to pool its creative agency brands – including VML, Ogilvy, and AKQA – to form…
Marketers complain of ‘chaos, burn-out and fatigue’
The marketing industry is under unprecedented strain, with fragmentation across teams, processes and technology now directly impacting business performance, buyer…
Tech firms told to ensure AI images are sound – or else
Technology firms have received a shot over the bows over the rapid rise of AI-generated images depicting real people without…
Cutting edge tech? Bah. Most marketers follow not lead
It has long been claimed that most people choose a career in marketing because it offers a unique blend of…
Young fear AI the most, but should we believe the hype?
Youngsters’ love of technology appears to be seriously challenged the moment they enter the workforce, with four in five believing…
Omnicom to wield axe again in ‘structural demolition’
Omnicom has sent shockwaves through its agencies – as well as the wider advertising industry – with a major escalation…
NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
Havas beats targets and eyes data and tech acquisitions
Havas appears to have found its own “secret sauce” to defy the advertising gloom which has beset most of its…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…