Firms hurtling towards data black hole as literacy falters
AI tools might now be as common as the day is long but progress is being stunted by an age-old…
artificial intelligence
Gartner urges brands to block agentic AI browsers ‘now’
UK brand owners have been warned that agentic browsers are far too risky for most to use, and should be…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
‘We just don’t talk anymore’: AI hits agency relationships
The increasing uptake of AI tools appears to be starting to weaken the decades old ethos of client-agency relationship, with…
Gen Z tell brands: Don’t hit us with your algorithm stick
Consumers are increasingly resetting their relationship with technology, in a world exhausted yet exhilarated by change it seems shoppers are…
Havas swoops for French firm to boost data strategy
Just hours after Omnicom revealed that data and tech will sit at the heart of its new strategy, rival Havas…
Omnicom signals the power of data as IPG deal closes
Omnicom maintains its $13bn acquisition of The Interpublic Group of Companies – following regulatory approvals on both sides of the…
AI pervades global marketing but the UK has other ideas
As the year ahead approaches quicker than a Donald Trump U-turn, a new global study confirms that, like it or…
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
Royal Navy dives into AI recruitment with Wavemaker
The Royal Navy is piloting a real-time animated conversational digital avatar named “Atlas”, powered by a large language model “brain”…