Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…
artificial intelligence
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Marketers urged to act as ‘quiet quitting’ rocks loyalty
Quiet quitting might have been reaping havoc in the workplace since the phrase was first coined over 15 years ago…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
Firms hurtling towards data black hole as literacy falters
AI tools might now be as common as the day is long but progress is being stunted by an age-old…
Gartner urges brands to block agentic AI browsers ‘now’
UK brand owners have been warned that agentic browsers are far too risky for most to use, and should be…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…