UK data chiefs ‘most trusting and least cautious’ over AI
Data leaders at Britain’s largest organisations are the most optimistic in the world about AI deployments, with much higher levels…
artificial intelligence
Mini MBA: Those trained for yesterday, are old hat today
The most popular marketing education in the industry is teaching you to fail. Mark Ritson’s Mini MBA has trained thousands…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
AI revolution driving new consumer shopping journeys
Generative AI and social commerce platforms are fundamentally changing consumer research and purchase behaviours, with over one in five (21.6%)…
McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
Google woos SMEs with push for Workspace platform
Google is aiming to inspire small businesses and entrepreneurs to embrace its productivity and collaboration platform, Google Workspace, by showcasing…
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
Marketers warned over ‘AI slop’ as GenAI content soars
Marketers are risking a major consumer backlash by ploughing more and more of their budgets into generative AI-powered creator content…
Forrester: Agencies must slash staff and diversify or die
Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with…