With the Scottish football season already under way, Coral is launching a new campaign under the “We’re Here For It” platform, celebrating the passion, rituals and unwavering loyalty of fans at the heart of the game.
Created by Wonderhood Studios, the activity is led by a new film that centres on Coral’s Reward Shaker (a free-to-play game that gives customers guaranteed daily rewards simply by shaking their phone), by putting it directly in the hands of football supporters.
The 60″ TVC imagines a grand ceremonial hall where football’s most loyal fans are recognised for their “services to football”. Blending the scale and spectacle of a state ceremony with the passion and chaos of the terraces, the film pays tribute to the rituals, quirks and characters that define football fandom. It will be backed by social and out of home activity.
Former footballer and new Coral ambassador Jimmy Bullard leads proceedings, rewarding supporters from across the game – from the avid fans abroad, the famous badge-in brigade, even tattooed loyalists – and packing the film with visual nods to football culture along the way. Building on the “We’re Here For It” platform, the campaign reinforces Coral’s commitment to paying homage to fans, celebrating them regardless of how they watch or who they support.
The campaign was created by James Rafter, Myles Vincent, and Gavin Cumine, and directed by Rich Hall, through Riff Raff Films.
Coral brand director Chris Brocklehurst said: “Whether you’re an armchair expert or a die-hard supporter, our latest campaign holds up a mirror to the brilliant, diverse, and hilarious reality of football fandom. We wanted to celebrate fans who follow the beautiful game—and with Jimmy Bullard stepping in as our master of ceremonies to reward them, there’s no better way to pay tribute to the fans, who make the game so special.”
Wonderhood Studios creative directors James Rafter and Myles Vincent added: “Once again Coral celebrates the fans that make football what it is. This time we wanted to honour football’s most loyal and most devoted fans in a ceremony worthy of royalty.
“Smashing together pomp and grandeur with an away end was so much fun, and even having Jimmy Bullard as master of ceremony handing out rewards felt like a fitting tribute to fans across the UK.”
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